Internet marketing advice is like a roundabout where someone starts to promote a certain aspect of it and others get on the bandwagon and regurgitate what was said before them.
Along the way the information gets distorted and before long there are people who haven't a clue what they are talking about giving advice to others that is wrong.
Some people obviously thought that the old 'money is in the list' advice needed a rev up and started focusing on the fact that the money is in the relationship.
This is sound advice because without a good relationship with the people on your list they will never trust your advice and they will never act on your recommendations HOWEVER there are many different types of relationships and contrary to what some people are saying, you can actually build a relationship with people simply by selling to them ALL the time.
Yes - you can build relationships if your list is specifically comprised of people who want to buy stuff and they want to get it for a bargain or get a bonus when they buy from you.
To say that you can never have a list where you just sell stuff all the time is just nonsense and it comes from people who haven't had the experience with that type of list.
I don't go to the supermarket to chat to the shopkeeper about their son's soccer games. I go there to buy stuff.
If you have a list of buyers you have to be careful that you just give them what they want and to tell them a whole lot of stuff that they don't want to read will be reason for them to unsubscribe.
There are many different relationships. You need to know which one is appropriate and keep within the boundaries where possible.
If in doubt, create more lists and ask your subscribers if they are interested in that list as well.
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