A strong business relationship with your customer is vital to your future success. If you have a strong relationship with your customer they are more likely to refer business to you. Referrals, as well as repeat business are the foundation to any successful company.
Learning your customer's name is important. Saying hello when they walk in the door is too generic and causes them to feel ordinary, like a statistic. Making the extra effort to know their name makes them feel that they are valuable and important to you. As much as you want to be personal, keep in professional. Hugs or fancy handshakes are inappropriate and can later cause conflict. A firm handshake and a smile are always welcome.
It is helpful to keep track of client's birthdays, anniversaries, child's birthdays and events that they may mention during conversation. This way, when you talk to them later, whether it be a week from now or even a month, you can ask how their son's soccer game went "that" weekend or if his wife is feeling better. Anything you can document about a customer will only help you in the long run create a strong relationship and show them that you really pay attention when they talk. Never use information however that you overhear them say in a personal conversation whether on the phone or in person. Your nosiness can create quite a bit of conflict.
Customer service is very important and you want to provide them with outstanding service to create a strong business relationship. Thank you cards or a quick email add a personal touch. Remain professional in your business relationship at all times. Hanging out or drinking with a client is usually not a good idea unless the situation or business calls for it. Never under any circumstance start a romantic relationship with a customer. It will only result in some form of conflict usually resulting in lost business or you losing your job.
It is important to think about how you would want to be treated and take care of that customer with the same respect and customer service. Always remember your customers are the most important factor in the success of your business and should be treated that way.
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